In the world of modern luxury, personalisation is no longer a feature – it’s an expectation. This talk explores how Jaguar Land Rover is redefining hyper-personalisation through emotionally intelligent AI, turning connected car data into bespoke experiences that feel intuitive, effortless, and deeply human. Tamanna Haque shares the journey of building the skills, frameworks, and culture needed to deliver production AI systems for customers around the world. Learn how Tamanna navigates her ideas into real AI products, drives innovation, and embeds empathy into machine learning, shifting from need to focusing on want. This is a story of crafting desire, elevating experiences, and shaping the future of luxury mobility.
From young fan to customer to Lead Data Scientist, my journey has always been shaped by Jaguar desire – and now I craft it. At JLR, I helped build the Vehicle Connected Data Science team and now lead AI‑PACE, a global squad delivering emotionally intelligent, customer‑facing AI at pace. Since stepping into leadership in 2022, I’ve become an inventor with four patents pending, driven by elevating the customer experience. I mentor, founded JLR’s Women in AI network, and champion AI and the connected car, shaping modern luxury mobility. I’m also a guest lecturer, speaker, influencer, and award winner.
