Implementing conversational BI in the private sector is hard; doing it for a public sector school administration is a different beast entirely. In December 2025, we kicked off a pilot with Göteborgs Stad. By the time we stand on this stage, we will have 3 months of real-world data, user feedback, and likely a few scars to show for it.
This talk moves beyond the hype of “chatting with data” to explore the practical reality of deploying AI in a municipality. We will share the unpolished truth of our journey: navigating strict compliance, managing expectations for a diverse, non-technical user base, and the technical realities of bridging modern AI and municipal data. A transparent look at what happened when we tried to bring AI to the classroom administration.
P-A Gustafsson is the CEO and co-founder of Inblick.ai, an AI platform that turns organizational data into real-time, decision-ready insights. Today, his work focuses on applying AI in public-sector and educational contexts, helping school administrations and municipalities make better, faster decisions within strict governance and compliance frameworks. He began his career helping shape the classic video game Worms at Team17, joined DICE as one of its first designers, and later founded and exited the game studio Solidicon. Through his agency Future Memories, he has delivered 70+ projects for organizations including STC, Axfood and Mölndals Stad. P-A is also co-founder of Nestic.ai and an early investor and board member of health-tech scaleup Weekly Revolt.
