
Carlos Trujillo
Principal Senior Data Scientist, PyMC Labs & Wise
LinkedIn page of Carlos Trujillo
Session
Talk
Graphical Models & Multi‑Objective Budget Optimization for Causal Mix Models
Monday 20 April 2026, 13:30–14:20
Biography
Carlos Trujillo is a marketing scientist and data scientist specializing in Bayesian statistics and advanced analytics. He has over seven years of experience applying statistical modeling and machine learning to real-world marketing problems, including work at Omnicom Media Group and Bolt, and he currently works at Wise. He is a contributor to PyMC-Marketing, an open-source Bayesian marketing analytics library within the PyMC ecosystem, where he helps develop tools for media mix modeling, budget optimization, and causal inference. His work bridges theory and practice, and he regularly collaborates with international teams while contributing to the open-source community and technical knowledge sharing.