Our Journey at Spotify Search Towards a More Data-Driven Product Development Culture

At Spotify, we aim to build and improve our product in a data-informed way. To do that, teams are encouraged to generate and test hypotheses by running experiments and gathering evidence for what works and what doesn't. In the Search team, on our journey towards this goal, we have learned that, besides having the ambition, we need at least two more things:An experimentation platform that allows us to run experiments at scale and generate accurate resultsA product development culture with evidence-based hypothesis testing at its coreThe talk would be about the key drivers that enabled our journey in the Search team at Spotify towards building a more data-driven culture for product development.